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Recruiting real and unique panelists

Panelist Recruitment: The Foundation of a Strong Panel

All our panelists are carefully recruited through a variety of sources and selected industry partners to build and maintain heterogeneous panels. The recruitment process comprises numerous quality checks to ensure that only real and unique participants are selected.

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Quality from the Start

To guarantee that our respondents are real and unique, we have implemented various quality checks at the registration level to:

  • Prevent robots from entering the panel
  • Prevent persons from creating more than one account
  • Prevent persons from creating accounts with false personal information (e.g. age or country of residence)

Advanced Quality Checks for Reliable Data

Our quality checks include numerous measures on technical and personal information, for example:

  • AI-powered checks on answers to open-ended questions
  • Double opt in
  • GeoIP checks
  • Digital fingerprint
  • Friendly captcha
  • Detecting disposable emails to avoid fraudsters
  • Check of postal codes
  • Profile consistency check

Do you want to know more about our quality checks and how they enable us to recruit only real and engaged participants?

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