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Panel Qualification

Highly profiled panelists based on more than 300 criteria

We don't just recruit respondents. We build relationships with real, verified individuals, continuously profiled across hundreds of data points to deliver unmatched targeting accuracy for your research.

Our panelists are deeply qualified, rigorously verified, and continuously engaged. From lifestyle habits to purchasing behaviors and professional details — we gather the information you need to reach the right audience, every time.

Thanks to our profiling, our panelists receive surveys that are relevant for them.

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Our panel members are profiled across a wide range of dimensions, including:

  • Socio-demographics (age, gender, education, income, etc.)
  • Household composition
  • Occupation and industry
  • Purchase habits (tech, FMCG, automotive, etc.)
  • Media consumption
  • Health conditions
  • Travel behavior
  • Financial products
  • And many more…

Our local teams constantly update and expand this data, ensuring you have access to the most relevant and up-to-date targeting criteria. Our profiling criteria are harmonised among countries, while still taking into account local specifications.

Do you want to target the right respondents from the start?

Get in touch!