ast guetesiegel certified
marktforschung.de

Panelist Management

Carefully maintained panel for engaged participants resulting in high response rates and recontact rates

  • Internally managed by local teams: panelist support in their native languages
  • Constant measurement of participants’ activity to retain motivated and committed panelists
  • Regular launch of engaging communication campaigns (e.g. regular newsletters, …)
  • Satisfaction Survey conducted among our panel members to analyse in each country their opinion on their membership

Constant panel monitoring and cleaning for consistent quality

  • Monitoring of panelists' activity and removal of inactive members
  • Series of indicators to detect inappropriate behavior that does not comply with our quality standards (quality respondents, speeders, open-ended undesirable answers)
  • Removal of panelists who continuously provide bad quality data

Fair treatment of participants to keep motivation high

Besides the opportunity to make their voices heard and to be the first to test new products, we offer our panel members a fair incentive programme:

  • Adapted to the local panels' requirements
  • Cash or loyalty points for successfully completed surveys which can be redeemed for various rewards (physical gifts, online vouchers, donations to charities, bank transfers)
  • Professional fraudsters are discouraged
  • High standards of customer support and data privacy